Crowdsourcing for Mobile operators

Understanding customer’s QoE can help mobile operators to reduce costs by introducing intelligent, data-driven network expansion and optimization. SpeedChecker’s big data platform offers an independent view on your and your competitors' networks in real time, 24 hours and 7 days a week.

What can we offer

Integration with MNO apps and system

Our customers value our flexible and modular approach in delivering our solutions. There is no one size fits all in providing crowdsourcing projects. We can deliver crowdsourced insights via our cloud, or can integrate into your mobile apps and/or install the whole solution on-premise.

Data licensing and ownership

We offer hybrid licensing model, where data collected directly from the MNO app belongs to the customer. Optionally, operator can license additional data from SpeedChecker to ensure there is a sufficient sample size across all MNOs for accurate benchmarking.

Use cases

Competitive benchmarking

Our crowdsourced data can be used to understand how you are positioned against your competitors within your markets. Our Crowdsourcing system with integrated speed test and coverage data can provide you visual reporting capabilities to produce management reports as well as more detailed network analyses.

Marketing claims

Our data can be used to understand areas where you are the leader in your market and provide unbiased 3rd party validation on your marketing claims.

Drive test minimization

Crowdsourcing is a cost-effective solution to reduce the amount of drive test campaigns. Unlike drive tests, the crowdsourced solution can collect data 24/7 and represents a better consumer experience. It is easier to collect data in hard-to-reach areas (e.g. due to poor road conditions, security issues, or buildings with access restrictions) and particularly useful for countries with large geographical mass.

Customer quality of service/experience

Since the data is collected directly from your customer's handsets, it is possible to understand the quality of service/experience better than using drive tests or OSS KPI's. Our SDK can measure a lot of different KPIs related to the quality of service and user experience such as web browsing, video, or voice quality.

Radio network planning & optimization

While crowdsourcing cannot provide a full set of KPIs available in the OSS or drive test - it can complement the existing data with additional insights to highlight underperforming geographical areas which require network expansion or optimization.